BLOOM
Bloom is a social media app that creates community for people based on their aura color. Users can take a quiz to determine their aura color and then join a community of people with the same aura color. Users can post, comment, and like posts within their community as well as events.
As the lead designer, I guided the team through the full design process from ideation to hi-fi prototyping. While Bloom is currently a Figma prototype, it was created by a team of full-stack developers (myself included) exploring the design process from a developer’s perspective.
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DESIGN PROCESS
We started with research and empathy mapping to define the needs of our target users, particularly introverted Gen Z and Millennials who often struggle to connect in traditional social spaces. From there, we built out a Lean Canvas to identify the core problems, user goals, and potential solutions.
I then developed moodboards and low-fidelity wireframes to visualize the layout and structure. Through feedback and iteration, we evolved the interface into high-fidelity screens with a soft, approachable visual style that reflected the calming and welcoming tone of the app. We prioritized clarity, emotional safety, and simplicity in the UI to ensure users felt comfortable engaging within their aura communities.
CHALLENGES & OUTCOME
The biggest challenge was scoping down the concept into something achievable and maintaining visual and functional coherence. As developers, we had a tendency to want to “build everything.” I helped the team prioritize must-have features and designed interfaces that were both beautiful and practical for a real-world build.
Bloom was a valuable opportunity for our team of full-stack developers to walk through the full design cycle. It gave us a deeper appreciation of UX and the design-developer relationship.
The experience helped shape how we approach design in our future developer roles — with empathy, structure, and intention.
01
Interactive onboarding & aura quiz
02
Personalized user profiles
03
Community feeds and event pages
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